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BusinessWeek Report Supplement: The UK — Untapped Opportunity for Greater Rewards White Paper

On both sides of the Atlantic, online marketing is growing in importance in efforts to acquire and retain customers and generate turnover. Online marketing technology is used to target customers and prospects with personalised emails, display ads, product recommendations and more.

Although similar in many ways, there are some interesting differences between the marketing practices in the US and the UK. Valuable lessons could be learned by UK marketers from their colleagues in the US that might help them leapfrog the competition with deeper insight into visitor behaviour and marketing practices. Find out with this new supplement whitepaper from Bloomberg BusinessWeek Research Services.

Learn why:

  • UK marketers worry about having too much data and question its accuracy — better data could clearly offer higher returns
  • US marketers tend to use cross session data to gain a deep insight into visitor behaviour across the entire online marketing mix — they know what marketing activities acquire new visitors and which ones offer the highest conversion rates
  • UK marketers and their activities are focused on the bottom line — but better use of automated online marketing technology could offer even high returns
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