Webinar

Effectively Retarget Abandoners and Other Visitor Segments in Real Time

Date:	Recorded Tuesday, July 13
Time:	On demand - Watch now
Panelists:	Shar VanBoskirk - Vice President and Principal Analyst for Forrester Research Peter Callahan - Vice President and General Manager for Dotomi John Squire - Chief Strategy Officer for Coremetrics
Duration:	1 hour
Description:	Join us to see and hear from a panel of industry leaders as they discuss how to make the most of display advertising by rapidly retargeting high-value customer segments in real time. Discover key strategies for delivering the right message in the right channel at the perfect time to improve customer conversion and retention. This engaging and instructive webinar will demonstrate how leading brands are doing more with less in order to boost the return on ad spend. Get tips for making sure every ad you display is not only noticeable, it's desirable—and appreciated by your best customers. This webinar will be live-streamed from Stanford University in California. Bring your questions to submit to the panel experts. Join us, and learn how to: Improve display ad relevance with segmentation, targeting and personalisation Acquire browsers, retarget abandoners and engage socializers more effectively-and more consistently Quantify the impact of ads on site visits, sales and conversion using click-through/view-through analysis

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