Webinar

Adapting New Paid
Search Advertising Strategies
in a Changing Marketplace

Date:	Recorded Wednesday, May 26
Time:	On Demand - Watch Now
Panelist(s) Info:	Boaz Ronkin, Sr. Product Marketing Manager, Coremetrics Chris Martiniak, Sr. Product Manager, Coremetrics
Duration:	1 hour
Description:	Your search advertising vendor has got you right where they want you: Ambushed. Anxious. Abandoned in a tiny search box—frantically rummaging through semi-useless keyword recommendations to catch two more customers this week. Look at you—you're sniffing and sifting through fragments and phrases, hoping to drive ROAS up by 0.005% this month, so people know you're still alive. It's time to wake up to the new search advertising reality and get back in the game! All is not lost: you can make a comeback. Join us, and we'll show you how to: Increase search advertising performance by effectively teaming up with your merchandisers, display advertisers and email marketers Align program objectives with key business goals by collaborating with web analysts and SEO, social media and onsite search managers Improve program reach with keyword recommendations proven to work for your business Drive up ROI by promoting high-margin items and moving beyond the last-click trap

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